Where concept meets craft

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featured work

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marketing campaign strategy
Kodak Campaign
A marketing campaign concept exploring how a legacy photography brand can reconnect with modern audiences while preserving its heritage. Through storytelling, visual hierarchy, and cross-platform design, the project shows how nostalgia can be repositioned as a contemporary strength.
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Editorial print
patagonia mag
An editorial publication designed to translate Patagonia’s environmental storytelling into a structured magazine format. The project explores typography, grid systems, and visual pacing to create a brand-authentic reading experience that feels both immersive and functional.
i'm intrigued

PETRICHOR JACKET CONCEPT

The Petrichor Jacket is a sustainable outerwear concept designed to provide adaptable, high-performance protection using reclaimed mainsail fabric and modular weather-ready features. Developed through digital prototyping in CLO 3D and Blender, the project explores how innovative materials and emerging technologies can create functional, environmentally conscious product solutions.

ALTURA BRANDING CAMPAIGN

A brand strategy and integrated campaign exploring how a ski company can position itself around individuality and cultural expression rather than performance alone. The project spans identity, guidelines, and a multi-channel campaign system, demonstrating how a brand can scale from concept to real-world application.

KODAK MARKETING CAMPAIGN

A marketing campaign concept exploring how a legacy photography brand can reconnect with modern audiences while preserving its heritage. Through storytelling, visual hierarchy, and cross-platform design, the project shows how nostalgia can be repositioned as a contemporary strength.

PATAGONIA EDITORIAL MAGAZINE

An editorial publication designed to translate Patagonia’s environmental storytelling into a structured magazine format. The project explores typography, grid systems, and visual pacing to create a brand-authentic reading experience that feels both immersive and functional.

LUNARA TEA - PACKAGING

A tea brand identity centered on ritual, mood, and sensory experience rather than product function alone. The project explores how typography, packaging, and visual atmosphere can transform a simple beverage into a lifestyle-driven brand world.