Editorial & Publication Design

Seams Like That - Magazine

Seams Like That is an independent sewing and fashion magazine celebrating the art of garment construction, craftsmanship, and personal expression. Through engaging editorial layouts, sewing techniques, and creative storytelling, the publication makes garment-making more approachable while inspiring readers to explore their creativity and develop a more intentional relationship with clothing.

Product Concept Design

Petrichor Jacket

Petrichor is a modular technical apparel concept that combines product design with visual communication. The project explores material, form, pattern, and graphic application through custom textile prints, and a cohesive visual identity.  Translating functional outdoor design into a distinctive brand experience.

marketing campaign strategy

kodak campaign

A marketing campaign concept exploring how a legacy photography brand can reconnect with modern audiences while preserving its heritage. Through storytelling, visual hierarchy, and cross-platform design, the project shows how nostalgia can be repositioned as a contemporary strength.

Editorial print

patagonia magazine

An editorial publication designed to translate Patagonia’s environmental storytelling into a structured magazine format. The project explores typography, grid systems, and visual pacing to create a brand-authentic reading experience that feels both immersive and functional.

branding campaign

Altura

A brand strategy and integrated campaign exploring how a ski company can position itself around individuality and cultural expression rather than performance alone. The project spans identity, guidelines, and a multi-channel campaign system, demonstrating how a brand can scale from concept to real-world application.