marketing campaign strategy

kodak campaign

A marketing campaign concept exploring how a legacy photography brand can reconnect with modern audiences while preserving its heritage. Through storytelling, visual hierarchy, and cross-platform design, the project shows how nostalgia can be repositioned as a contemporary strength.

Editorial print

patagonia magazine

An editorial publication designed to translate Patagonia’s environmental storytelling into a structured magazine format. The project explores typography, grid systems, and visual pacing to create a brand-authentic reading experience that feels both immersive and functional.

branding campaign

ALtura

A brand strategy and integrated campaign exploring how a ski company can position itself around individuality and cultural expression rather than performance alone. The project spans identity, guidelines, and a multi-channel campaign system, demonstrating how a brand can scale from concept to real-world application.

packaging design

lunara tea

A tea brand identity centered on ritual, mood, and sensory experience rather than product function alone. The project explores how typography, packaging, and visual atmosphere can transform a simple beverage into a lifestyle-driven brand world.